Why a Website Loading Speed Can Make or Break Your Business

First Impressions Count. Speed plays a key role in a user’s perception of your brand. It’s human instinct to perceive a fast website as better, more professional and more reliable. If your website is slow, you risk losing credibility before visitors even have the chance to see your content. If users don’t have a good first impression of your brand, they are less likely to return.  

Speed = Better SEO. Google wants to provide the best possible experience to its users, and that includes fast loading pages. That’s why page speed is a ranking factor in Google search results. If your website is slow, it is less likely to appear on the first page of results, which means fewer visitors, less traffic and missed opportunities.   

Mobile Users Expect Speed. According to a Google study, 46% of mobile consumers say waiting for websites to load is what they dislike the most about browsing on mobile devices. Mobile users have even shorter attention spans than desktop users and so it’s crucial to meet their expectations. If your website isn’t fast on mobile, users will turn away.  

Performance is Profitable. Website speed directly impacts how users interact with your brand. Faster load times mean less waiting and more time spent exploring your content. A well performing website creates a positive experience, encouraging users to return and returning users are more likely to convert into customers.